The Pharm House Podcast

User Experience Jon Snow Zombies and how UX is Like Peanut Butter and Jelly Sandwiches

Brad Yale
Brad Yale
Apr 10, 2019 · 1 min read

Have you ever wondered about how HCP and oncologists learn about new drugs on the market or why pharmaceutical websites are constantly pitting important drug site content against legally mandated ISI trays and black box warnings? Well, if so, this pod is for you.

In this installment of The Pharm House, we talk to Miki Pierre about Jon Snow User Experience Zombies and how good UX is like peanut butter and jelly sandwiches.

So, if you’re hungry for that UX/UI/Customer Journey knowledge, want to know how UX experts like Miki are implementing innovative pharma website templates, and who might end up on the Iron Throne, pop in your earbuds and take a listen.

You wouldn’t think of it, but UX is a lot like making peanut butter and jelly sandwiches. Everyone has a preference and that matters when you build an online experience. miki p. weighs in on what makes good UX in the pharma advertising industry.

As always, happy to have you onboard for our ride through the pharma advertising world.


Brad Yale can be reached for comment at brad.yale@ddbhealth.com. Feel free to reach out to let him know how The Pharm House can improve and if you are an industry professional how you can join the conversation.

A Force for Good Health

Brad Yale

Written by

Nerd at heart. I write about health, tech, data, search and content.

DDBHealth

A Force for Good Health

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