DDIGITT Behind the Seams — EP #07

Join us in our seventh episode of DDIGITT Behind the Seams on “3D Digital Strategy Implementation”, hosted by Sabrina Buchanan and Monique Martinez.

Sabrina Buchanan is currently a Digital Transformation Sr. Coordinator & Designer at Kohl’s. She is passionate about designing sustainable and efficient processes that improve the fashion industry’s social and environmental impact. Motivated by an eagerness to learn and grow, Sabrina has worn many hats in her career from designing textiles to standardizing processes for 3D technologies. Although she loves creating, the ultimate reward for her is being able to ignite passion in others and to motivate them to think critically, design with intention, and expand their perspectives.

Sabrina has a conversation with Monique Martinez who works at the Patagonia Headquarters in Ventura, California. Monique started out working in Patagonia’s marketing department in a graphic production role, then switched over to Product a couple of years ago, where she currently works on creating seasonal visual merchandising tools and am also part of the 3D integration project. She loves using creativity to streamline workflows and is excited to take part in creating and piloting new workflows and standards for 3D products.

In this conversation, they discuss how technology is shaping a new paradigm within the fashion product development and value chain, powering a whole new level for creativity, sustainability, and innovation within corporations.

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