DDIGITT Behind The Seams — Episode #01

HANIFA: Innovation and Purpose-driven Brands

Join our host Irene-Marie Irene-Marie Seelig — a Forbes 30 Under 30 FashionTech and Carbon Neutrality Entrepreneur and Consultant — on our first episode on “Innovation and Purpose-Driven Brands”.

In this episode, Irene takes on a conversation with fashion visionary Anifa Mvuemba who is the Designer and Creative Director of Hanifa — a contemporary Ready-to-Wear apparel brand designing luxury size-inclusive collections for women without limits — worn and loved by the likes of Fantasia Barrino, Lizzo, and Kylie Jenner.

Anifa is a pioneer in shaping a new era in fashion having launched this past May 2020 a groundbreaking digital 3D catwalk. These amazing women explore how virtual is shaping fashion’s new normal and powering social impact education.