DDDDIGITT Behind The Seams — Episode #02

Lui Iarocheski
DDIGITT
Published in
1 min readAug 3, 2020

SON OF A TAILOR: Designing a new business model

Join us in our second episode of DDIGITT Behind the Seams on “Designing a new business model”, hosted by Dionne Boyd — a Global Educator, Brand Storyteller, Experiential Marketer e Founder of Image Architects & Management.

Dionne has a conversation with fashion entrepreneur visionary Jess Fleischer, who is the Co-Founder and CEO of Son of a Tailor — a clothing company built on the principles of expert craftsmanship, simple Danish design, sustainable production methods, and the simple but ambitious aspiration to spearhead a way of making clothes that do not rely on mass production but individualization and lean production.

This amazing duo explores how fashion has the possibility to reimagine itself into a new business model which is both sustainable and consumer-centered.

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