Building A Human-Centered Tech Business: Customer Experience
As technology advances, there grows an increasing disconnect between tech companies and the people they seek to serve. The more we talk about features and functions, the more we are inclined to be distracted from what we’re trying to achieve at the outset: to place humans at the center of our problem and solution and let technology facilitate that process, not define it.
As Steve Jobs once said, “You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology, and try to figure out where you’re going to try to sell it.” With this starting point, tech companies need to ask what incredible benefits can their technology provide for customers.
Which is why DDIY always draws back to its foundational principle: humans should always be of main focus when developing technology. Therefore helping humans improve their quality of life is at the very core of DDIY.
DDIY is exactly the opposite of taking the human element out of the equation — we are not interested in automating lifestyles. We simply want to streamline communications and make the learning of lifestyle habits more meaningful so that ultimately our service is always anticipating customers’ needs, always saving customers’ time, always looking out for our customers.
