A Goal Without a Plan Is Just a Wish. We Have a Plan! Dealoyal whitapaper

Even if you know your goal, it might get tough to set out an actionable plan and get all the arguments right. We are not going to say it was easy, but it was rewarding indeed. We present you Dealoyal whitepaper.

Whitepaper was conducted to answer all of your questions.

Some of them are:

• Why current loyalty solutions doesn’t work?
• Why does loyalty industry need blockchain?
• How Dealoyal solution is better than those already in the market?
• How does Dealoyal collect offline purchase data and make it actionable online?

We will be happy to have you for a discussion regarding various topics presented in the whitepaper therefore, join us on Telegram!

Whitepaper executive summary

While preparing to tokenise our current offline loyalty platform, we identified that loyalty industry has capacity to solve one of the main problems of blockchain which is mass adoption. First of all, from consumer perspective transition from collecting virtual points to being rewarded in crypto tokens is very seamless, yet very beneficial.

By educating noncrypto consumers about these benefits, Dealoyal has capacity to mainstream the use of blockchain. Secondly, most traditional businesses consider loyalty as an add on or a feature instead of a main integral part of their business. Hence, testing a blockchain loyalty solution that is free and doesn’t require much or any development is a very safe way to explore the benefits of blockchain.

We’re introducing 4 open source application layer protocols for data Collection, performance Optimisation, Rewarding behaviours and Using rewards (CORU). Along with DEO token, interoperable second layer protocols can be easily used by all players in loyalty industry to tokenise any reward points. CORU protocols will ensure adaptability, scalability and decentralisation of the current Dealoyal solution as well as loyalty industry as the whole.

These protocols will first be used to tokenise current Dealoyal rewards in Dealoyal marketplace and together they are called Dealoyal platform. Based on extensive learnings while running offline loyalty solution for the last 3 years, loyalty solution delivered via Dealoyal platform adheres to the following principles:

Loyalty industry protocols (CORU) help us to truly decentralise loyalty. They ensure real-time execution of transactions between businesses and their customers so no intermediary is needed in this value exchange. Hence, Dealoyal platform comes with 0% commission.

On top of that, we are preparing to eventually disintermediate ourselves from making centralised platform development decisions. We’re doing this by inviting 3rd party contributors to build complimentary services on top of Dealoyal platform. With the right motivation and mechanics for community to approve or disapprove their services, Dealoyal community will eventually control the development of Dealoyal platform to its best interests.

Dealoyal platform together with 3rd party contributors, 3rd party companies using the platform and their customers form Dealoyal ecosystem.

Before moving to blockchain Dealoyal has been solving problems with offline loyalty industry since 2016. We are doing it by getting rid of traditional plastic loyalty cards and rewarding customer bank card purchases at physical stores. Our robust integrations with POS software providers allow us to reward user bank card purchases instantly and seamlessly without extra cards, coupons, codes or similar. Since purchase data is sent to Dealoyal in real time by POS software providers, our rewards are bank independent and happen in real time.

This same technology allows us to make offline purchase data actionable online instantly. Paired with smart segmentation tools and different types of offers, Dealoyal helps merchant to increase average revenue per user (ARPU) by average of 150%. So even before blockchain, Dealoyal was making loyalty convenient, easy to manage and inexpensive to set up for business, yet seamless, personalised and liquid to consumers.

Dealoyal is backed by an angel investor Nextury Ventures from Lithuania and venture capital firm from the US — True North Cos.

Currently, over 35 000 registered Dealoyal members are already earning cashback across 34 active partners. Regional growth partnership with one of the major Scandinavian banks — SEB Bank is helping us grow further. Integrations with 4 major POS software providers, namely Worldline (formerly First Data), Verifone, Ashburn and EPS are fuelling current Dealoyal infrastructure.

Our vision

Mainstream reward tokenisation by building a decentralised and autonomous loyalty ecosystem based on solid protocols that are seamless to implement and use, guarantees relevancy and adds value to the whole community — businesses, their customers and 3rd party contributors.

Read the full whitepaper.

If you liked what you’ve read please press 👏 and if you are interested to learn more about an efficient loyalty program please visit Dealoyal.