Loyalty sucks. That’s why we created Dealoyal
Current loyalty solutions are inconvenient for consumers and don’t work for businesses even more.
Consumers are forced to carry gazillion of plastic loyalty cards only to get a 2% blanket discount while merchants pay a fortune to slip that irrelevant plastic card into consumers pockets.
Truth is, that current loyalty programs don’t work. Billions of dollars worth of unspent loyalty points is a good indication of that. In most cases, consumers find loyalty programs inconvenient, difficult to understand and untrustworthy. For merchants loyalty programs are expensive to set up, complicated to manage and measure and 3rd party service providers are not necessarily reliable.
All parties, including loyalty service providers understand that things have to change. However, only few brands worldwide have managed to offer excellent loyalty experiences that add value.
Until blockchain came about.
Loyalty points and crypto tokens are extremely coherent, yet tokenised rewards add value to both — businesses and their customers. They are very liquid so especially attractive to customers and easily traceable to guarantee transparency and measurement for businesses. More importantly, blockchain allows a direct value exchange between businesses and their customers without a need of a middleman. Smart contracts paired with AI guarantee automation which removes management fees and commission kept by 3rd party loyalty management providers.
Therefore, we’re tokenising Dealoyal.
Our vision is to mainstream reward tokenisation by building a decentralised and autonomous loyalty ecosystem based on solid protocols that are seamless to implement and use, guarantees relevancy and adds value to the whole community — businesses, their customers and 3rd party contributors.
In order to be effective, loyalty has to be frictionless, relevant and effective for both — businesses and their customers. CORU loyalty protocols are built to guarantee just that.
Protocols for Data Collection, performance Optimisation, Rewarding behaviours and Using rewards (CORU) are open source and can be easily implemented by any company wanting to tokenise their rewards. Since loyalty is mostly considered as an add on rather than integral part of any business, we believe that loyalty has what it takes to bring blockchain to masses.
CORU protocols will first be used to tokenise traditional Dealoyal solution and forever change traditional loyalty.
Find details on our whitepaper and follow us on our journey.
