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Millennials Are Losing Trust in Online Influencers. Here’s What Marketers Can Do.

Michael Quoc
Dec 15, 2017 · 7 min read

Why are Millennials trusting online influencers less?

Trust and investment in influencers has been growing rapidly and it’s possible that we’ve hit a peak

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Blurring lines between sponsorships and authentic recommendations

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Traditional trust indicators are less reliable than they used to be

Influencers are simply becoming bigger, more similar to celebrities and traditional media brands

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What can marketers do about the growing trust gap with influencers?

Focus on micro-influencers

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Audit influencers carefully

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Look for compliance with FTC guidelines

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Create longer term partnerships with influencers

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Craft creative partnerships that involve more than monetary compensation

In summary

Dealspotr

LinkedIn meets Wikipedia for shopping.

Michael Quoc

Written by

Founder of demand.io. We create new ways to shop.

Dealspotr

Dealspotr

LinkedIn meets Wikipedia for shopping. More (working) discount codes than RetailMeNot or Honey. No browser extension required. Brands: connect with influencers for free!

Michael Quoc

Written by

Founder of demand.io. We create new ways to shop.

Dealspotr

Dealspotr

LinkedIn meets Wikipedia for shopping. More (working) discount codes than RetailMeNot or Honey. No browser extension required. Brands: connect with influencers for free!

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