Advance Decisions: uncovering what GPs need
We just finished a 10-week discovery, here’s what we found
Just before we all finished up for Christmas (seems a long time ago now) we completed our ‘GP discovery’.
Ten weeks of user research — interviews, desk research and analysis.
We wanted (and are still trying) to figure out if there’s an opportunity for us to better support GPs with Advance Decisions.
This earlier post explains why there is a need to do this. The short version is that the law is good at allowing people to make decisions about their care, but the system lets them down. We now have a better understanding of how and why this is the case.
We chose to speak to 10 GPs. We felt that spending more time with each person and allowing enough time for analysis would be better than cramming in a larger number.
After only a few interviews, we were confident this was the right approach — the detail covered in interviews allowed us to uncover some consistent patterns in behaviour and views.
So, what do GPs need?
This research has been eye opening for all of us. Many things we found weren’t necessarily new to us, but hearing things first hand from GPs rather than second hand from patients was hugely revealing.
We now have a much better understanding of the context surrounding the problems we were hearing from people. For example, we now know why some GPs might charge someone for signing their Advance Decision.
A critical part of the discovery was analysing the interviews and turning all our research from the interviews into ‘user needs’, which are the needs that a user (in our case a GP) has of a service, and which that service must satisfy for the user to get the right outcome for them.
Services designed around users and their needs:
- are more likely to be used
- help more people get the right outcome — and so achieve their policy intent
- cost less to operate by reducing time and money spent on resolving problems
Our analysis generated 20 user needs, categorised into 5 themes:
Recognising when a patient should make an Advance Decision
Conversations about the end of life
Supporting a patient to make an Advance Decision
Basic knowledge of Advance Decisions
Process of recording / implementing an Advance Decision
A big task for us now is to make these user needs as accessible and useful for our organisation as possible. I’d love to know how other organisations approach this element of a discovery so please get in touch if you have any tips.
So … can we help?
At the moment we are discussing ideas for ‘alphas’. Or in non-digital speak, talking about solutions.
We’ve been careful up until now to not jump ahead and think of solutions to problems we heard about in interviews. But now comes the interesting and arguably harder part of making that leap from problem to solution.
For each solution we come up with, we will map it back to the specific user needs we’ve identified. We will also think about costs and feasibility of each.
As a small organisation, we are not blessed with bucketloads of cash and staff available to work on this — so we’ll need to think about impact and reach before committing any resources.
A worthy exercise?
If we decide that there is in fact not much we can do to support GPs with Advance Decisions, we may decide to stop at this point.
If that happens, it might be easy to think it was a waste of time, money and staff time to pursue this line of research. But I think that would be missing the point entirely.
A decision to stop (for the right reasons) would be because lots of research, analysis and frankly hard work has shown that it is the best thing to do.
Regardless of next steps, the findings have prompted some thinking about how we operate and design our services.
It has posed some interesting questions like:
- Are our services and information designed for a ‘perfect’ system, rather than the one people actually experience?
- Do we need to better prepare people for the interactions they might have with GPs when discussing Advance Decisions?
- Is it even possible to change the behaviour of a GP with poor practice and knowledge? At scale?
- What is our organisational definition of the ‘perfect’ GP experience with Advance Decisions…what are we asking of them?
- Do we even expect or need GPs to be experts on Advance Decisions?
These are big, probing questions to which we need to have answers.
At the very minimum, the 10-weeks of research has resulted in us having to face up to these — for that reason it’s already been worth it.
If you have any thoughts, or would like to be involved with our project then please — get in touch.
