The Spin Cycle
“Where there’s smoke, there’s fire” is a useful aphorism — unless you happen to be talking about media coverage of the Trump administration. In that case, the saying should be: “Where there’s smoke, there’s a smoke machine.”
At the risk of mixing my metaphors, I’m now calling the process we are witnessing this week the “spin cycle.”
Here’s how it works:
- Anonymous sources leak fake news
- The media hypes the leak, turning it into an “explosive” report
- The White House is surprised by the report and denies it
- The media reports that the White House is in “turmoil” or “chaos”
- The President seeks to clarify the denial in a tweet or interview
- The media interprets the clarification as a contradiction and hypes that
- The media speculates about Nixonian crimes and conspiracy theories right after admitting there is no evidence of any crime
- Democrats start talking about impeachment — again
- A few Republicans admit the report would be a problem if true
- The media reports that the President is losing the support of his party
- Pundits speculate that the President may just decide to resign
- The original story starts losing steam due to lack of substance
- The media resorts to criticizing the President for his incompetence in handling the (fake) matter
- A new “explosive” report breaks …
[A tip of the hat to Michael Tracy, who wrote a similar piece (“The Basic Formula For Every Shocking Russia/Trump Revelation”) back in March that inspired this one.]