Transforming Transportation Industry with Digital Agility Solutions
With the latest advancements in technologies, the way we operate with machines has drastically changed. Well, these advancements took us from desktops to laptops, and from laptops to more accessible mobile apps.
We all know that transportation and logistics are some of the most critical business operations that require a lot more than security. A single delayed shipment can create havoc with the organization’s revenue, resulting in heavy losses and a bad reputation.
As an instance, if the wholesaler is not able to transport a kitchen supply on time, or the manufacturer fails to deliver an important machine part before the deadline, it can result in a total loss.
The role of Mobile Apps
According to some sources, this era of digitization is also termed as an era of ‘Digital Transport’, majorly due to the emergence of mobile applications in transportation and logistics industry. Mobile apps have gone from Mobility-as-a-Service (MaaS), Ride-for-Hire platforms to the user-facing mobile courier, empowering the businesses and consumers across various sectors.
According to the latest report by the global revenue, the digital rider transportation segment (composed of ride-sourcing apps and digitally accessed public transit) estimates the market to be currently valued at 192 Billion USD in 2020. With the expected CAGR of 17.5 percent through 2024 as cited by Mordor Intelligence the position mobile app platforms hold in this industry is very promising.
The ten largest software vendors in the transportation industry account for almost 51.8 percent of the global transportation applications market. These numbers present a highly competitive market and influence the gap between the long-standing forerunners and more new small providers.
The need for Industry Push in the Transportation Industry
Traditionally, the transportation & logistics industry is extremely dependent on manual tasks and third-party platforms. Most of the critical tasks are executed on the approximate data, making room for a lot of errors.
Most of the traditi0nal transport businesses do have a proper provision to get real-time data of the shipment or calculate the time and expenses needed for delivery. There is a lack of data and resources coordination which forces the stakeholders to simply assume the outcome.
Here is an image showing the country-wise breakdown of the percentage of people who have used a mobility app:
Deploying technology for the transportation industry makes the system more predictable, dependable, and result-oriented. With the help of robust mobile applications, we can create a more powerful interface for getting real-time information about your transportation and help drivers & vendors to communicate with one another.
A few parameters by which digital mobility solutions increase the ROI:
Depending on your business requirements related to transportation, we can deploy cutting-edge mobile applications along with flexible cloud computing for providing more control over the entire business.
Mobile Solutions in Transportation Industry: Use-Cases
Mobile applications in the transportation industry are being fully utilized on providing users with faster, more convenient, and accessible services. All these benefits allow business owners to increase operational speeds, productivity, and efficiency in their transportation business processes.
Here is an overview of how these mobile apps are catering to various consumers and business needs.
1. Route optimization and planning
Transportation mobile apps come equipped with various traffic reporting and navigation tools that help in route optimization and aid the users to select the best route in-line with their commute preferences, traffic situation, and various other factors.
2. Transport and Fleet Management
Various transportation mobile apps facilitate ride-sourcing with the help of GPS tracking, schedule monitoring, task assignment, and payment tracking. Logistics business owners can also track and manage the drivers and tasks associated with them with the help of the latest digital solutions.
3. Online Booking and Tracking
Dedicated to the online booking of transit or courier services, the online booking platforms enhance real-time customer experience with features such as real-time tracking, notification alerts, and payments among various other features.
4. Inventory Management
Inventory management is one 0f the most comprehensive and vital processes in every business. Applications help businesses to manage records that need to be transported with an automatic logging process. With these mobile apps, enterprises also ensure an error-free, prioritized and sensitive management of products.
5. Transport and Delivery Schedule Optimization
Mobile applications for logistics are used to boost business efficiency by shortening transportation duration and optimization travel routes.
6. Utility Monitoring
Mobile apps are also utilized in assessing various factors such as battery life, network coverage, engine conditions, and fuel and mileage. Utility management by drawing intelligent, predictive signals from collected data helps promote safe and smart transport for its users.
7. Communication channel
Mobile apps built for the transportation industry are also used to connect various stakeholders in the industry to each other. Passengers, drivers, and companies can maintain continuous internal communication with the help of real-time chats and calls.
Building the best Mobile Transportation App
Here we bring six important tips to consider while developing a feature-rich transportation app that would stand out in the crowd.
1. Simplify your App
The user interface is one of the most crucial parameters that decide your mobile app’s success. Users want their application to be simple and easy to use. Mobile apps have the sole purpose of rendering services, and if that objective takes more effort than it is required, then the app is a loss to the business.
According to a study, 77 percent of the users abandoned the app within three days of installing the app. And the reason behind this is the complexity and difficulty in navigation.
A simple UI/UX is more attractive than the fancy complicated one as it allows users to simply download, install and start the mobile app without any additional permission.
2. Responsive Design
Moving over to the next tip for building the best transport application is highly intuitive design. In this case, user experience matters the most in deciding the success and failure of the app development. As there is a myriad of devices with different app requirements which should be kept in mind before constructing the app.
3. Loading Time
Loading time refers to the time taken by your mobile app to load. If an app takes more than a few seconds to load, then there are major chances that the app would permanently lose customers.
The transportation business is dynamic and requires a robust system for the execution of the tasks. So, it is highly suggested that the app loading time should be lesser.
4. Ubiquitous Development
Coming into the final game of app development, budget plays an important role. With a good budget and a proper financial flow, you can easily develop an app that takes your business ahead.
Do remember to add the right mix of basic and advanced features to your next transport and logistics mobile app. Integrating a GPS tracker, streamlining data updates and the proper timeline for inspection are three important parameters while developing a logistics management app.
5. Feedback is all that matters
Constructive criticism is what takes your product to the next level. With the help of constructive criticism, you prioritize your users and their needs by providing a chance to share your experience.
Feedback provides you with a roadmap to improve your application and grow your user base. By understanding the user feedback, you can understand the features and functionalities the users want. Some proper templates such as CSAT, CES, and many others can help you access your customer feedback properly.
6. Integrating the social media
If you want to reap the full benefits of user acquisition and increase the user base for your next transportation and logistics mobile app, you need to integrate social media with your app.
From making the login easier to increasing the overall engagement of your app, there are various benefits of integrating social media with your mobile app.
Various investors are looking at the transportation sector to earn a great ROI and to make this successful, we need the right technologies. As the industry is ripe there is no doubt that with mobile app development the growth would increase manifolds.
Need direction? Get in contact with our mobile app developers having more than a decade of experience. Our robust team stands out with an outstanding wit to convert ideas into applications. Visit us now or drop a mail at email@example.com, we would be more than happy to assist you!