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Essential SQL Functions for GA4 BigQuery Export Analysis
The fundamental functions you’ll need to master if you want to work with the GA4 events data export in BigQuery
Motivation
The GA4 BigQuery Export is an extremely valuable raw resource, giving you ownership of your raw Google Analytics event data and access to a wide, continually expanding range of BigQuery-enabled data capabilities. It’s also free to enable and should only incur low storage costs over time.
However it is virtually impossible to query.
Which is an issue if you want to do anything to benefit from this data source.
In order to understand the underlying structure of the data and remodel it into alternative structure, which is optimised for querying, analysis and insights, there are a number of functions and concepts which need to be understood.
This article is intended to catalogue all of the functions you will need to understand in order to work with the GA4 BigQuery event export. The next article in the series will detail all of the SQL concepts you will need to understand in order to model the GA4 BigQuery event export.
