What is Content? A brief overview for Newbies starting out

Kunjal Chawhan
Nov 8, 2018 · 5 min read

Without content How would you sell or market your goods/services?

#2 Create content for the users, not algorithms

The number #1 mistake that people make in content marketing is tweaking with the algorithm to gain traction.

#3 Reward your loyal fan-base

Build your tribe strategically. Engage with your followers as an when you get that opportunity, get to know them.


The buzziest phrase in the Digital Marketing industry is “Content is King”

Bill Gates was the one who coined it on 1996 in an essay.

Those Traits are:

  • Niche-specific
  • Of utmost value to your target audience
  • Trendier
  • Catchy
  • Relatable
  • Resourceful
  • Adhere to best practices so as to not derail from the definitive goals
  • Make use of tools that enhance the productivity & efficiency necessary to revamp your content marketing strategy


Decode Digital Market

The goal of Decode Digital Market is to document the whole digital marketing journey. Digital Marketing is fragmented across the internet as Social Media Marketing, Search Engine Optimization, Content Marketing, Email Marketing & Web Analytics.

Kunjal Chawhan

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Decode Digital Market

The goal of Decode Digital Market is to document the whole digital marketing journey. Digital Marketing is fragmented across the internet as Social Media Marketing, Search Engine Optimization, Content Marketing, Email Marketing & Web Analytics.