Access denied: Netflix will put an end to password sharing!
Netflix password sharing with family and friends is common nowadays, along with other streaming services worldwide. But Netflix recently started a test to crackdown password sharing that will prevent unauthorized use. The service may ask you to verify the account owner if the Netflix system detects login from a different household.
What is Netflix password-sharing crackdown strategy?
According to The Manifest report, over 33% of people share their streaming service password with at least 1 to 2 other people. So, these streaming companies like Netflix, Hulu, Amazon Prime, Disney Plus, and others lose their revenue.
Reed Hastings, Netflix CEO, said in 2016, “Password sharing is something you have to learn to live with because there’s so much legitimate password sharing, like you sharing with your spouse, with your kids, so there’s no bright line, and we’re doing fine as is”. But the scenario has changed in the last five years, especially when Netflix acquired significant numbers of new customers during COVID-19.
Currently, Netflix has over 200 million subscribers worldwide, and if over 33% of users sharing their password means the loss of a multi-billion dollar. So Netflix is trialing a password sharing detection technology to detect the login from different households and showing the message below.
“If you don’t live with the owner of this account, you need your own account to keep watching.”
Once it detects the password sharing, it will prompt you to get free 30 days trial or verify via email or SMS.
Will Netflix password sharing crackdown trial affect you? Click here to find out!
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Originally published at https://decoding.com.au on March 13, 2021.
