Why Korean Street Fashion Is Killing It

Her body is the medium for a lotta messages, although her body-as-medium is also the message. Well, the message here is that clothing “stages” the body as a place to deliver other, actual messages-as-clothing.

Korean street fashion kids are murdering it online, which makes perfect sense if you think about it, so I’ve decided to get Baudrillard on a muhfucka.

Buadrillard said that our fashioned bodies set up the conditions of hypermodernity and the separation of signifiers and originals way before electronic screens separated us from our actual meat-selves.

And this is a much easier way to understand the “unisex trend” in hypermodern societies. It’s not just a fashion trend — it’s the ultimate outcome of a lot of changes in our media, mediated interactions, and these newer, virtual identities we find so important.

In terms of screens atop reality, clothing covers our meat, our actual sex, while the picture de-realizes everything within it, and then when digitized and mediated through the smartphone across Instagram and Facebook, becomes another virtual layer atop a representation of a representation.

Is it any surprise that the age of the smartphone is covalent with the age of interest in fashion and the explosion of so-called “street fashion”? Hypermodern South Korea is the logical place to become a powerhouse in this field.