The most broken industry in history — part 1: problems

Vlad Chernyshov
Dedal
Published in
2 min readAug 10, 2016

There is an industry which is truly ancient, it concerns everyone (from time to time) and it almost hasn’t changed since 20th century. It was estimated that in U.S.this industry amounted to more than 300 billion U.S. dollars in 2015. [1]

Do you know the industry? Make a smart guess before continue reading…

It’s home improvement, repair and renovation industry.

Surprised? I don’t think so. Try to recall when was the last time you fully enjoyed your experience while dealing with a plumber, electrician, handyman or a contractor? I bet you can’t remember.

It is no accident:

And also you can read more complex reviews and cases…:

  1. That’s our favourite: https://www.reddit.com/r/Calgary/comments/2japhp/recommend_a_plumber_dont_call_canyon_plumbing/
  2. https://www.reddit.com/r/LetsNotMeet/comments/40no0x/the_plumber/
  3. https://www.reddit.com/r/HomeImprovement/comments/3a9uil/i_think_my_electrician_is_trying_to_rip_me_off/
  4. https://www.reddit.com/r/HomeImprovement/comments/3b84bo/cancelling_contractor_before_job_starts_and_he/
  5. http://www.yelp.com/biz/mister-sparky-concord-concord-2?hrid=T8nfMuYTN-D7f04fyf9Rvg&utm_campaign=www_review_share_popup&utm_medium=copy_link&utm_source=(direct)
  6. http://www.yelp.com/biz/copello-electric-company-south-san-francisco?hrid=Kb9kAJU453lwsnEFugj0og&utm_campaign=www_review_share_popup&utm_medium=copy_link&utm_source=(direct)

You got it.

This shows up just how ridiculous that in 2016, in average, home renovation experience still sucks.

So let’s try to dive into biggest problems, and then we’ll try to make more elegant system from the scratch.

Problem #1: Choosing is a lottery

Problem #2: Flakiness

Problem #3: Your job is too small for me

Problem #4: Incompetence

Problem #5: Overpricing

Problem #6: Fraud

Problem #7: Lack of guarantees

Problem #8: Unconvenient payment methods

What are the causes of these problems?

Disclosure

At Dedal, we’re building new home renovation, improvement and repair service. Nowadays, in average, home renovation experience still sucks. We believe that’s wrong and we want to fix that wrong. Be the first to know when we launch: http://beta.ded.al.

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