Deemaze brand guidelines
We gathered some rules to help you use our brand flawlessly.
Creating Deemaze’s logo and brand was a long and devoted process.
After going through all that, we became quite attached to our brand. Because of that, we worked on simple guidelines to help you use our branding assets in a way that represents our company’s brand effectively.
Logo
This is the main version of our logo. The wordmark’s typeface is Prime and no other should be used alongside our icon.
These are our color’s codes:
- R200 G16 B46
- HEX: #C8102E
- C2 M100 Y85 K6
- H350 S92 B78
- Pantone Coated: 186 C
- Pantone Uncoated: 2035 U
This tone of red doesn’t have enough contrast with black. Thus, it should only be used with a white background, or red background and white logo.
Secondary versions
Always give priority to the main version. When you need to apply the logo in a smaller size than the one we allow for the main version, use the vertical format.
If necessary, the icon may be used independently.
This can only occur when the brand is already established. For example, if the wordmark already appears in the layout, it may be unnecessary to be repeated.
There are occasions in which we prefer the icon to appear on its own in order to be the main element. The wordmark, however, shouldn’t be used alone.
Exclusion zone and minimum sizes
The indicated distance is the minimum safe margin. When possible, leave more space around the logo. The exclusion zone size is equal to half of the icon’s height, as shown in the diagram bellow.
Dont’s
It’s important to use our brand consistently. These illustrations represent some common mistakes, but the logo should not be altered in any way. Also, be sure not to use any older versions.
You can download all assets alongside the guidelines.
If you have any troubles interpreting this guide, are missing information or assets, or are unsure you’re using our brand correctly, please contact our team:
