Scott Marnoch on Digital Health
Top 10 Insights for 2021…So Far
(Compiled by Brian Lenahan)
Scott Marnoch is the Director, Digital Health Innovation and Strategic Partnerships at Shoppers Drug Mart/Loblaws and a regular social media contributor on health, digital health, and how innovation plays a role in our society.
Here are the top 10 quotes from Scott in 2021:
1) Munich Re concludes that physical activity in the form of steps, hours of sleep, and resting heart rate effectively segment mortality, particularly when used in combination.
Why is this important?
As consumer expectations and the current market landscape call for the use of alternative data sources in risk selection, information captured through wearables presents credible data-backed opportunities for insurance carriers to segment health and mortality outcomes.
2) Pre-Covid, remember the experience when the hottest concert tickets would be released online?
Design decisions are more important than ever within digital health solutions. Booking appointments to see a doctor, making virtual care accessible, and registering for a vaccine are all experiences that everyone should be able to do without hitting roadblocks.
As mass Covid vaccination start to rollout globally there are simple improvements made to improve UX design that can help. The more users who can easily navigate through a vaccine registration process successfully can ultimately lead to more shots in arms sooner.
3) The best insights often come from seeing the world through someone else’s eyes.
Engaging with your customers may not sound as exciting as investing in “big data.” But it does have a solid track record of success on any innovation journey founded upon effective human centred design.
4) Toronto-based researchers measuring whether Apple Watch can spot early signs of worsening heart failure.
WHY IT MATTERS?
Heart conditions are the leading cause of death worldwide, and early identification can help care teams intervene and prevent premature deaths. If consumer devices such as the iPhone and Apple Watch can adequately spot telltale signs of these diseases among those identified as at risk, teams can expand their health monitoring outside of the hospital in a way that’s more convenient — and in some cases accessible — to wider populations.
5) Digital health is a powerful new tool to support patient adherence.
Finnish digital health startup Popit and global healthcare engagement firm Ashfield Engage have announced a collaboration to improve patient adherence.
The Popit Sense device is attached to a pill sheet and uses patented technology to monitor missed doses and send alerts to patients via a smartphone app. Data is also transmitted to healthcare providers such as Ashfield Engage, allowing them to easily identify which patients require extra support.
WHY IT MATTERS?
Medication non-adherence in patients leads to substantial worsening of disease, death and increased health care costs.This partnership allows Ashfield to focus on the patients who need support most, to encourage adherence.
6) Machine learning combined with the data collected around interactions with the healthcare system can be predictive of one’s healthcare trajectory for those suffering from a chronic disease.
7) In the fight against hypertension artificial intellgence has a key role to play.
Over 1 billion people globally suffer from this diesase. Cardiotrack Global Founder Eduardo Serna-Barragan and Aquitaine Innovation Advisors CEO Brian Lenahan offer up key insights in this article which details how data and artificial intelligence are playing a key role in the battle against hypertension.
8) Gatorade enters the digital health space focused on the connected fitness consumer.
Gatorade’s disposable adhesive patches measure biomarkers like sweat and sodium loss, which are combined with external fitness and nutrition data to generate personalized workout and recovery recommendations.
What’s the real innovation?
As for the sweat-monitoring patches themselves, researchers have outlined experimental systems over the past few years that could be used to either diagnose diseases or detect glucose levels and deliver diabetes medication as needed, while others have described a thread-based sweat monitoring platform that could be sewn, woven or stitched onto clothing.
9) If data is the currency of tomorrow, why aren’t we more successful in harnessing it?
Transforming data to business value is harder than many companies thought it would be, requiring deeper resources, more expertise and harder work than expected, but unless you’re planning to buy a one-way ticket to a deserted island, investing the time is essential to future survival.
10) Retaining “Deep Health” powered by digital health well into your 90s and beyond.
Can centenarians (all older people, for that matter) benefit from artificial intelligence? The answer is yes — in so many ways as Brian Lenahan details in his #Roadto100 series over on Medium.
Digital Health Recommended Read:
If you would like to learn more about successfully navigating the digital health world and embedding the technology into your health regimen, puchase Brian’s book which is my favourite read so far in 2021 on Amazon “Deep Health: Using Artificial Intelligence to Live Longer” https://lnkd.in/gSS_Pnd
Scott Marnoch is the Director, Digital Health Innovation and Strategic Partnerships at Shoppers Drug Mart/Loblaws. In 2020, Loblaw tripled its Digital Growth selling “$2.8 billion in goods online last year, up from just over $1 billion in 2019” with significant investments in digital infrastructure, telehealth and healthcare partnerships…designed to better offer health and pharmacare to customers remotely including the launch of PCHealth, a new digital healthcare
Brian Lenahan is a four-times published author on artificial intelligence, university instructor, consultant and advisor to scaling companies. He is a former executive with a Top 10 North American bank and writes extensively on AI and quantum computing for business.
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