Deep Work Studio
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Deep Work Studio

Announcing Deep Work (DEEP) Token

Enabling the transition of Deep Work from owner based studio and agency to a collective of the world’s best designers.

Deep Work’s Mission

Our mission is provide high-quality design for impactful projects, work at a sustainable pace with inspiring people and create long-term compensation for all value creators.

We use tooling and structures similar to a DAO. Since we’re on a continuous journey to decentralisation, we use the term “collective” to describe the community running the organisation.

Key Facts

Deep Work (DEEP) is the collective’s native governance token which coordinates activity. Distributed to community members for active participation, such as completing work on client projects.


  • Deep Work (DEEP) on Etherscan
  • Token Contract Address, Mainnet: 0x9be2C5836c98Bf29BFc9493D9Efd29beb499d7FD
  • Name: Deep Work
  • Ticker: DEEP
  • Type: ERC-20
  • Decimals: 18
  • Total Supply: 100,000

About Deep Work

Deep Work provides radically better design for technical teams and founders. Our creative approach consists of a set of interactive workshops, high fidelity prototyping and user testing with a turnaround time of one to two weeks.

Deep Work’s Collective Structure

And what the token enables:

Deep Work earns revenue from clients for providing design services. After the project costs are paid, gross profits are allocated to a USDC treasury. The collective votes on how to allocate the profits in the USDC treasury.

Initial Distribution

DEEP is issued by Deep Work Ltd, which is separate organisation to Deep Work Studio Limited.

More detailed summary of the allocations, distribution and justifications can be found at:

Team Distribution

After working on a project, team members are allocated tokens. The token is distributed according to skill level or task, those with more knowledge or experience being awarded more tokens for higher voting rights in the direction of the studio. Long term contributors earn more tokens.

Deep Work works in a collaborate manner with teams of workshop facilitators, product designers and user researchers. They get rewarded tokens based on their client work.

Founders and Deep Work Studio Limited

Whilst taking inspiration from fair launches we have allocated tokens to the founders of Deep Work and Deep Work Studio Limited. For two reasons:


The Treasury can be distributed as per governance votes. It is intended to last four years and this should be taken into consideration when raising a proposal. The allocation of 20% is intended to act as community incentives to grow the collective.


There is a retroactive allocation of tokens at launch. This was based on our V1 token launch, token claims since that date and any recent project contributions. We took a snapshot on Wednesday 22nd November 2021. Any future contributions and payment requests will go into the next token distribution.

Future Issuance

The team allocation has been calculated to distribute over roughly four years or 150 projects. This rate could significantly change, and is no way meant as a target.

X-Axis: Number of projects


Currently one token equals one vote on the following management areas of the collective:

Governance Process



Our plan at Deep Work has always been to scale and decentralise to a community of designers. Making sure that everyone who contributed to value creation gets a share of it. Rather than the traditional employment model (low equity if at all) or freelancing (limited value generation and scope as one person). The launch of Deep Work (DEEP) is another step forward in that direction.

Join Deep Work:

Docs and quick start guide:

Website and Case Studies:


Full token details:
Distribution details:
Governance process:

Legal and Disclaimer

Deep Work (DEEP) token is intended as a governance token. The collective has a corporate structure (Deep Work Ltd) which manages client projects, team members and the token distribution. It is separate to Deep Work Studio Limited. Since externally to Deep Work the token can have financial value, receiving it might create legal and/or tax complications for participants. Participants are fully responsible for any legal and/or tax complications and waiver any responsibility for Deep Work. As such, the token is opt-in; only participants that have explicitly opted in will receive the token.

Thank you

To the everyone who has contributed to Deep Work and got us here today!

Charlie and Andrej from Deep Work



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Charlie Ellington

Product Design and Business Strategy. Helping build blockchain products for the next generation of users. 😀🎨⛓️🌊🏄