Ramp Instant x Deep Work Studio
Radically better crypto onboarding.
Deep Work Studio Collaboration with Ramp
At Deep Work Studio we focus on the most important questions using Design Sprints. Rapidly prototyping, testing and learning from real user feedback. Compressing potentially months of work into a few days.
For the team at Ramp, they wanted to find out:
🧐 if the product was worth developing
🙋♂️ what features were worth the effort
🚀 and if the value proposition was really valid.
Their goal was to have a clear and easy to use user flow. To get to product market fit as quick as possible. Making sure Dapps adopted the best on-boarding experience.
The result was clear product decisions, iterated from real user feedback. All before a single line of code was written!
The process is intense, but extremely rewarding. The team knew what to build in a very short amount of time with only three hours of collaboration.
The User Experience Sprint Process:
Day 1: Creating The Prototype
Ramp Time: Zero
We use Google Ventures Design Sprints to prototype, test and learn from real user feedback — fast.
The ramp team had already invested time into a basic user flow in the form of wireframes.
We adapted the sprint process to work remotely with as little time with the Ramp team as possible. So they could focus on other high value problems. We took these wireframes, created a prototype and immediately started user testing…
Day 2: User Testing:
Ramp Time: Zero
The primary focus was to immediately run user interviews before any in-depth designing. Gathering relevant feedback on the existing wireframes allowed us understand the biggest conceptual and design challenges to address during the sprint.
Day 3: Collaboration:
Ramp Time: 3 hours
We ran an expert interview session where we share the user feedback from Day 2. We prioritised the feedback via ‘How Might We’s’. Making sure we focused on the most important parts of the user experience:
We used the goals, user feedback and priorities to re-create the user journey map:
From the map we all created concepts based on the results from the previous two tasks:
Day 4: Creating a new prototype
Ramp Time: Zero
The goal of every sprint is to build a high fidelity prototype. This is not a “wireframe” or a “paper prototype”, it looks and feels like a real product. We always make sure that the test simulates the actual product because then and only then you are getting the authentic and emotional feedback needed to learn from the test. In one day we create the UI prototype:
Day 5: User Testing:
Ramp Time: Zero
The finished prototype was tested again in a user testing session. To check how much we were able to improve the existing prototype. Understand the next steps and best directions for the project.
Day 6: Report and UX Implementation:
Ramp Time: Zero
From the user feedback we created a final report. It allowed the Ramp team to:
Gain feedback from real users → Validate the product and features before a costly building stage.
Recommendations to increase speed to market → Building only the necessary features that offer value to the users and Dapps.
Specification of the features and product → Used by us or another partner to design and build the product. Clear steps on where to go next.
There was some very clear feedback on how to improve Ramp Instant. We spent the last day implementing the user feedback:
Our final recommendations were to work and iterate on the designs. Allowing time to focus on secondary challenges, edge cases to the user flow and specific UI design such as illustration. Ramp used another team to iterate on the visual design and the results are exceptional:
The Results
Compared to the full Design Sprint, the User Experience Sprint allows teams to minimise the amount of video-call collaboration sessions. While being able to focus on feedback from real users (two full interview sessions between improvements). With enough time to iterate on the user experience and create an exceptional the visual design.
Ramp were able to spend only 3 hours on a call with us while spending more time to work on a smart contract development.
In the short space of just six days, teams such as Ramp can get the most important design questions answered and focus on building their product.
