Deepend
Deepend
Dec 17, 2014 · 5 min read

When millions of people unite to rally against injustice, brands are never far behind waving a flag of solidarity. But things aren’t always as altruistic as they might seem. We take a closer look at the business benefits of people power.


DOMA protesters on the steps of the US Supreme Court in Washington
Facebook updates its wall, 26 June 2013
Graffiti on a Chick-fil-A shop following controvery
Tiffany & Co. are the latest brand to use LGBT markeitng tactics.
A brief history of gay advertising brought to you by Deepend. We had fun researching this.

INDEPTH by Deepend Group

At Deepend Group we’ve been thinking a lot about how publishing has changed in the wake of the digital revolution. Our Indepth team talked to experts from all walks of life about the past, present and what to expect in the future of digital publishing.

Deepend

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Deepend

Innovative design, digital strategy & creative solutions.

INDEPTH by Deepend Group

At Deepend Group we’ve been thinking a lot about how publishing has changed in the wake of the digital revolution. Our Indepth team talked to experts from all walks of life about the past, present and what to expect in the future of digital publishing.