In the world of digital publishing, getting people to ‘Click This’ is the name of the game. User Experience Specialist, Jason Magee, shares his top four UX tips.
Readers don’t want to think more than they have to, so don’t make them
Visualise information wherever possible. Let readers decide whether they want to read on with a bite sized summary or hook. These ‘bite sized’ content can be Q&A’s, timelines, lists and fact boxes. It’s been proven that these are not only more attractive to readers and improves information retention.
Understand your reader’s limitations
Readers can’t multitask so try and limit any distractions. Readers prefer short lengths but read better with longer lengths so define your goals before designing.
Readers prefer grids to blocks but lists
Single-item-per-row list layouts (think Apple) increase engagement with content (views, clicks, likes, shares, saves, follows, shares and duration on page) than multi-item-per-row grid layouts (think flipboard and pinterest) or ‘old web’ layouts (think The Age).
Readers don’t read in a straight line
Eye tracking studies have shown that the eye doesn’t track from the top of the page downwards in a linear fashion, but rather in zig-zags across the page in a downward fashion. This helps the users decide whether they want to read an article the article in only 3 seconds.