Nick Atkinson (who you can find on LinkedIn or Twitter) is the Head of Digital at Hardie Grant Publishing. He was previously the Digital Marketing Manager for Borders UK and is an expert at how to blend content with eCommerce. We sat down with Nick and put the tough questions to him about what it means to be in digital publishing today.


Distribution is everything.

Deepend
Deepend
Dec 4, 2014 · 3 min read

Distributing a publication was once as simple as getting it into a bookstore or newsagency. Today, however, is a very different story.


When the going gets tough.

No one is doing digital publishing because its easy. With high production costs and constantly fighting against the sea of free content, many organisations struggle to thrive in the crowded online space.


How much is just the right amount?

Monthly, weekly or quarterly are three terms that are seldom used online. So how often or more importantly, when should you publish?


Big data can mean a big difference.

Big data is a common buzz word these days, but how does it play a role in digital publishing and how can you use it to your advantage?


Brands as publishers

Brands have been involved with content marketing for years, but digital publishing has opened up a plethora of new opportunities. So why is it important for brands to publish directly to consumers?


Know your customer better than they know themselves.

The question shouldn’t be around digital OR physical but instead how can you utilise both. How digital can uncover countless insights that in turn can influence your physical publications?


So what is a ‘content engineer’ exactly??

Journalism has a new kid on the block, the Content Engineer. Find out what a Content Engineer is and why every organisation needs one ASAP.


A recipe for innovation

Cooked.com.au is a premium recipe website, that allows you to browse thousands of ideas by the globe’s most reputable culinary minds. So how did Cooked take out the coveted ‘Digital Innovator of the Year’ award?


As always, SEO remains King (for now)

There has been a few whispers around the future of Search Engine Optimisation (SEO) and social Mmedia’s role in its possible demise. So how does SEO play a role in digital publishing?


That’s great, but what’s next?

Place your bets on what will everyone be talking about in 2015.


Reuben Trusler is the Account Director at Deepend and lover of all things creative. You can connect with him on LinkedIn.

Design by Deepend’s Digital Designer Elliot Midson. Hit him up on Dribbble or his website for more of his stuff.


INDEPTH by Deepend Group

At Deepend Group we’ve been thinking a lot about how publishing has changed in the wake of the digital revolution. Our Indepth team talked to experts from all walks of life about the past, present and what to expect in the future of digital publishing.

Deepend

Written by

Deepend

Innovative design, digital strategy & creative solutions.

INDEPTH by Deepend Group

At Deepend Group we’ve been thinking a lot about how publishing has changed in the wake of the digital revolution. Our Indepth team talked to experts from all walks of life about the past, present and what to expect in the future of digital publishing.