Redesigning InstaDApp — A UX/UI Case Study

ULTIM STUDIO
Jan 14, 2020 · 5 min read

This case study focuses on a qualitative approach to redesigning InstaDApp

Introduction 🔬

InstaDApp is a decentralized application that allows individuals to track their distributed blockchain assets over a range of products and move them around based on real-time market data.
If you are not familiar with what decentralized applications (dApps) are, dApps exist and run on a blockchain network in a public, open-source, decentralized environment and are free from control and interference from any single authority, unlike standard apps such as Airbnb or Uber that run on a system which is owned and operated by an organization giving it full authority over the app and its database.

InstaDApp current design

The Challenge 👨🏻‍💻

InstaDApp is a fairly new product and even though the overall product brings value to users, we‘ve spotted some UX issues that are undermining the user experience for power users.
Our main goal was coming up with solutions to these UX issues while giving the product a new, more minimalistic approach and making the interface easier to navigate through while delighting users with a beautiful and pleasant experience.
We focused on solving the following issues having in mind the flow of a power user:

Setting out hypothesis 📝

Before opening any design tool, we started setting out assumptions based on the UX and UI issues we’ve found. These assumptions were validated later in a few user testing sessions we ran with power users.

Wireframes ✍🏻

We’ve crafted the structure of the new dashboard design while having in mind our goal of simplifying the user’s journey as much as possible. Therefore, we removed steps that created friction to create a platform that eases the task of trading and keeps track of your earnings.

The first approach for a new design 🤺

The result of our first design approach translates into a minimalistic dashboard that solves the usability issues of the past design. We’ve solved these by:

Time to test with users 👩‍💻👨‍💻

Before achieving the final design result, we tested our first assumptions and design approach with targeted users. This provided us with the opportunity to validate our first hypothesis and gain new findings to iterate further.

What’s going to make our final design better? 🏆

Taking the findings we gained from the users and applying these to our initial design, allowed us to come up with a tailored design solution for power users.

The final design 💎 Making trading easier and faster

We brought to life a new InstaDApp dashboard that delights the user by its functionality ease and minimalistic look. We remove friction from the trading feature to allow users to perform their activities faster. We achieved this by:

Hit the play to see the final design animation.

Same experience in mobile 📱

Using a complex dApp like this shouldn’t be much harder in mobile. That’s why we tailored the same experience adapted to the mobile version.

A consistent style guide

Hey, hey…before you go! 🙆‍♀️🙆‍♂️

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