DeFine signs strategic partnership with Sandbox Network
DeFine, an NFT social platform for creators, has announced on the 24th that it has signed a strategic partnership with Sandbox Network (hereinafter referred to as Sandbox), a leading digital entertainment company in the MCN industry, for collaboration in the NFT field.
DeFine is an Asia-based NFT social platform built for creators, including artists, musicians, influencers, gamers, and athletes. DeFine has tokenized various works by world-famous artists and influencers, such as Mari Kim and Bart Baker. Through Define Art, Define Music, Define Gaming, and Define Studio, DeFine allows creators to socially interact with users and issue fan-based NFTs and fan tokens.
Sandbox is a representative MCN company in Korea, and has over 450 teams of creators recognized for their influence in various fields, such as DDotty, Yoo Byung-jae, Ham Yon-ji, Jangbbijju, Psick Univ, Raon Lee, and hanryang1125. Recently, it has been focusing on the creation and distribution of original content satisfying the tastes of various audiences based on the creator network and its own production capabilities. In addition, Sandbox is not only progressing in both the commerce and e-sports businesses, but also in the process of entering the global market.
Define and Sandbox plan to connect creators and fans in new ways and collaborate in the tokenization of various tangible and intangible assets, including intellectual property rights. By creating contact points between fragmented communication spaces associated with each channel, synergy will occur between creators in various fields. In addition, various new methods will arise in the process of collaborating with external companies.
“We are pleased to be able to create value in a new business area by combining NFT technology with the original digital content created by the creators at Sandbox,” said Myoung-Hoon Kang, one of the DeFine contributors. “We will continue our various attempts to create an NFT based creator-fan connection through this strategic partnership,” he added.
Sandbox Network CEO Lee Pil-sung stated, “Sandbox is attempting to develop new markets through collaboration with various brands and partners. We are aiming to create a new window for creators and fans to communicate through our collaboration with Define.”
DeFine is the NFT social platform for all creators including artists, musicians, influencers, gamers, and athletes The platform facilitates all social interaction, engagement and communication for creators and their fanbase with digital assets like NFTs and social/fan tokens.
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