Why Define decided to partner with Found in redefining healthcare

Define Ventures
Sep 30 · 2 min read

Define is proud to expand our partnership with Found, whose mission is to make comprehensive, science-backed weight care programs accessible to everyone.

One of Define Ventures’ core theses is that consumer centricity will drive the next generation of personalization and outcomes in digital health. As consumers, we routinely seek products and solutions that improve our lives, bring us closer together, and provide convenience in a busy world. This is particularly important when it comes to our health, which is significantly impacted by maintaining a healthy weight. Obesity is the #1 cause of preventable death in the US, directly affecting the lives of millions and touching even more every day. In a post today, Swathy Prithivi, Co-Founder and Chief Operating Officer of Found, referenced the 2013 American Medical Association classification of obesity as a chronic condition and a disease, one that is no different from hypertension or high cholesterol.

Says Prithivi, “Obesity is a disease, not a decision — and needs to be treated like one.”

In our view, a fresh, holistic, and body positive solution is long overdue: Found is a new and innovative model consisting of the industry’s most comprehensive and integrated solution for lasting weight care. The Found platform includes physician support; guidance for nutrition and exercise; specific expertise on stress, emotional regulation, and sleep; and comprehensive, clinically-grounded prescription interventions as needed. Importantly, the Found team is second-to-none in understanding how to connect deeply with consumers and building a brand focused on body positivity, self-acceptance, and outcomes that last.

We have been fortunate to partner with Found — from working with the team on product and bringing the market’s best talent.

“The Define team’s unique ability to offer deep relationships and an understanding of the consumer in healthcare — as well as provide a constant source of support in a dynamic market — makes them not just an investor but true partners.” — Sarah Jones Simmer, CEO of Found

Define is proud to have been alongside the Found team as they quickly became the category leader in the consumer weight care market. Everyone deserves to lead healthier lives, and we believe Found will provide that foundation for consumers across the country.