A Jaffa Tale

My first experience on tasting the Jaffa Cakes

I live in Singapore and have never traveled to England. When I first heard about Jaffa Cakes from my friend, the first thing that struck me was the meaning of the word “Jaffa”. In Telugu (one of the many Indian languages) it means idiot or fool. This post is not about the etymology of Jaffa Cakes and for those who are interested in that here is the wiki link.

I have been hearing about Jaffa Cakes for quite some time now and as of late. It all began when one of my friends shared an article about a twitter conversation involving Tesco Mobile, Yorkshire Tea and Jaffa Cakes. What appeared to begin as a conversation evolved into a twitter tea party. This funny thread really stirred my curiosity on the Jaffa Cakes. I checked the local premium grocers such as Market Place, Cold Storage, NTUC Finest in the localities I frequent. But none of those stores carried it.

As I inquired around, I discovered that Cold Storage Jelita (on Holland Road) was selling these cakes. The lady at the store mentioned that these were special Christmas packs. Each package contained 4 small boxes x 12 biscuits or 48 biscuits in total and costed SGD $12.95.

Packs of Jaffa Cakes @ Cold Storage Jelita, Holland Road, Singapore

Despite my curiosity, I wasn’t sure if I would like the taste. I was a bit hesitant to buy a huge pack especially considering its expiry date was less than a month. But I had been searching for this for a week and decided I will take the risk. I bought a pack, went home, unpacked them and took my first bite.


It was simply delectable and divine! The taste of the orange blob cushioned within the chocolate covered cake was absolutely yummylicious. If a cake, biscuit, dark chocolate and orange dance in the sheet together, they give birth to these babies - Jaffa Cakes.

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