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When designing a product, you might wonder if one concept fits all. If you can simply get it translated and reproduce it across markets. Today, you will see why 99% of the time, the answer is no.

Since last January, I have been working at Deliveroo as their first in-house…


Our content designers work across all of our consumer, rider and restaurant products — collaborating with a diverse set of disciplines, from design and research to product management, brand, legal and engineering. Here’s a day in the life of Rhiannon Jones, Staff Content Designer at Deliveroo…

9am-10am: Standups

Each morning…


How often have you heard “It does not fit in, this language is too long”, “just release in English, we will get the translations later” or “can you use google translate?”…

Historically, localisation is a thought-after process, something you don’t need to think about until the very end. …


How might we communicate the value of our design system? How do we measure success? These are the questions that occupy the minds of many in our field. …


It’s never too late to make the switch

As a prospective content design intern, my first proposed edit was to the job title

The word ‘intern’ has strong connotations of youth and inexperience. Why then, would a not-recent-university-graduated adult (like me!) choose to seemingly stall, or go backwards, in their…


Three reasons I decided to come full circle

In 2017, after sixteen years of being an employee — at a think tank, an innovation consultancy and a start-up — I went freelance. Granted, this wasn’t entirely by design; being made redundant while on maternity leave somewhat forced my hand. …


People are still asking.

Most articles explaining content design and its “value” bug me. They focus on how important it is to have someone around to fix your poorly written error messages and your uninspiring empty states. Table stakes, I say. …


As a recruiter, I’ve attended more design events than I can count – in different offices, on different themes and with different sizes of business…Some more memorable than others!

A few weeks ago, we hosted our first ever Design Leadership event at the delightful Deliveroo HQ here in London. …


I used to think “inspiration” was one of those words like “passionate”, or “empowered”. People love to use it to mean anything and everything. As the artist Chuck Close said: “Inspiration is for amateurs. The rest of us just show up and get to work.”

But then I started to…


Designs are done, content is finalised, engineers have worked on the internationalisation process and you’re ready to start localising in one or several languages…What’s next?

What’s translation memory?

Maybe you outsource localisation, maybe you do it internally — whatever you do, linguists are going to ask about reference material and translation memory (TM).

Deliveroo Design

Stories, tidbits and musings from the content, research and…

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