What Does the Future of Content Marketing Look Like? Spoiler: Far Less Content
Janessa Lantz
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I’m not sure I can bring myself to write anything more that is based the old “5 things” model.
Instead, I find myself creating much shorter pieces that are very much one thing or making the five things into a series that really has a purpose.
I don’t think that the need for better quality or 10x content needs to translate to longer is better.
And here’s a good rule of thumb for content creators.
Quality over quantity. Consistency over quantity. And a quantity of quality is desirable only as much as it is consistent.
I just made that up, but I think it hold true.