Conducted a survey and preliminary wireframe for a corporate website

Ian Grice
Deloitte Digital Connect

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Event: survey and preliminary planning work to implement corporate website

Attempted to define the project in terms of its business details (defining its purpose, value proposition, and ensured it would be consistent with organisations mission and vision.

Attempted to establish the business goals and began to set clear, measurable goals including KPIs which could be used by external agencies.

Began work to establish target audience — defining the target audience and begin to research their preferences, likes and dislikes. This could include studying their online habits and getting to know their expectations

Begin work to analyse competition in the education sector and analyse strengths and weaknesses, and develop a plan to position the brand in the market.

Began working on documenting existing sitemap — which lists the pages and their relationships with each other. The site map helps define and organise the web content. Also began work on a wireframe to document the information we need.

Wireframing: https://elementor.com/blog/wireframe-website/

Another thing that happened

  • Began to do some research investigating website designs and possible web design agencies we could commission for the work.

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