Digital Services — Strategy Needed!

It’s the end of January and whilst the world outside my home ‘office’ is cold, dark and noisy, it’s a different story on my screens and through my speakers. Thursday, 10.00 GMT and around thirty peers from across a variety of organisations are all eagerly awaiting the kick-off session of Deloitte’s Digital Connect programme. The energy is infectious, but unlike COVID this is a welcome change to the day-to-day. For us at Teenage Cancer Trust, we’re about to embark on a journey of discovery — literally and figuratively — to define a clear strategy to shape the digital future of the services we offer for young people with cancer. To be able to get the insight, support and collective learnings from experts and peers alike is a very privileged place to be right now.

Deloitte Digital Connect — Week One Learnings

• We are not alone in this. Whether on the programme or (as we hear from the reflections of the Deloitte and CAST facilitators) in the wider sector or indeed wider world.
• Digital is inevitable, but not for everyone. As such an iterative approach is vital to bring the maximum number of adopters along with you.
• Reflection is important, and as important as analysis. Shared reflection is way more powerful.
• There are implications innovating in communities that aren’t ready. Migration needs to be as straightforward as possible.

My big question(s) of the week:

• What is the value exchange for those who do not adopt the latest technology?
• Is there an opportunity to use the themes/outcomes of this programme to leverage big tech like Google, Facebook (Meta) and others?