DELUXE Mallorca Magazine shares its best travel tips on award-winning app myLike

What does the media of the future look like? Over the past few months I have attended numerous lectures on this subject, some in conjunction with workshops, where teams of programmers and journalists have developed concepts that take into consideration our personal wishes. Particularly memorable are the following things I have learned: the barrage of information we are exposed to every day means that we are all increasing looking for quality in the words and pictures we receive, and for well researched content from sources we can trust. This becomes even more important when we travel to a country we do not know and with a language we do not understand.

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At a get-together at the IESE Business School in Munich I got talking to Uwe Hering, who has just launched the travel recommendation app myLike. Here bloggers and travel magazines share their favourite destinations that can then be accessed by Smartphone from anywhere in the world, at any time, with precise details of how far away it is from your current location. And if you discover a chic new restaurant yourself, you can also post it to the site — sharing with just a close circle of friends if you like. It quickly became clear that a collaboration between myLike and DELUXE Mallorca Magazine would be a sensible next step. The app will give our readers direct access on the spot to recommended destinations in the Balearics — and the rest of the world, and its modern design and clear layout make it simple to use. We will also post details of the unusual tours arranged by our travel agency DELUXE Travel. The latest tour is a trip to an exclusive private finca in the Tramuntana Mountains, with a tour of the 100-year-old olive grove followed by lunch prepared by a private chef overlooking the sea (page 67). We look forward to receiving your feedback on the new app and our recommendations.

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