Sir Hotels launch Sir Explore
Tailor-made guest experiences curated and led by local experts
March 13, 2018 — Sir Hotels launches Sir Explore, giving exclusive access to cities and ‘in-the-know’ personalities.
In an effort to deepen the connection between the cities which Sir Hotels call home and the locals that make them great, Sir Explore launches in March 2018 bringing bespoke experiences to out-of-town guests and local communities. The collection of custom tours and workshops will give access to unique experts, from a personalised cooking lesson with former Noma chef Boris Buono in the hillsides of Ibiza, to a glimpse of the best of Amsterdam nightlife with nocturnal legend Jackson Romijn. Each host leading a Sir Explore experience represents an intriguing aspect of their community and culture; Sir Explore allows for a truly authentic insider perspective to each city.
Sir Explore reaffirms Sir Hotel’s commitment to offer access to exceptional people and memorable experiences. Ranging in price, style and duration — Amsterdam, Berlin, Hamburg and Ibiza will offer 9 different experiences to Sir Hotel guests, visitors and locals alike — exposing the vibrant side of the city that they are most passionate about. Food, art, music, wellness, history — Sir Explore presents a fresh take on local culture, uncovering hidden gems within each city.
Sir Explore experiences are perfect as gifts with tailored programs carefully married to individual preferences and interests. For example, aspiring photographers in Hamburg can connect with legendary lensman Ivo von Renner in a quintessentially Hamburg “Barkasse” boat tour down the Elbe River. Each participant gets a portrait by Renner from his singular point-of-view. In Ibiza, local artisan Charlotte, whose handmade ceramics are featured at Sir Joan, invites budding craftsmen into her workshop in Sant Mateu for a four-hour workshop — an opportunity to create an individualized ceramic piece.
“When opening each Sir Hotel, our aim was to become extremely connected with the local community through the diverse groups of people we met. I believe the atmosphere of a city is made up of the variety of people who inhabit it. Through Sir Explore we give these individuals a stage to express the city’s multiple layers, while enabling guests, as well as locals, to dive into the history, culture, community and neighbourhood.”
Liran Wizman, founder and owner of Sir Hotels.
About Sir Hotels — Sir Hotels is a boutique hotel brand, founded in Amsterdam in 2013 with the opening of Sir Albert, located in a former diamond factory next to the city’s Museum Square. In 2016, Sir Savigny opened in the heart of Berlin’s district of Charlottenburg, followed by a second outpost in Amsterdam, Sir Adam, located in the iconic A’DAM Tower. Following the opening of Sir Nikolai in Hamburg, Sir Hotels headed to Ibiza: Sir Joan opened in July 2017. Sir Hotels cater to those who are looking for authentic stories and distinctive locations. Each hotel has stunning interior design, exceptional restaurants and bars and specializes in providing guests unique experiences on and off property. Sir Hotels are created and managed by the award-winning Amsterdam-based hotel development and management company Europe Hotels Private Collection (EHPC). www.sirhotels.com
