Whether you’re using your research to influence a product decision, inform a policy, or change people’s minds about a topic, it’s good practice to solidify what your research objective is.
You also want to ensure that your stakeholders agree with you on the objective. I once had the unfortunate experience of presenting a final research report to stakeholders who wanted to learn from an entirely different set of users than who I had recruited.
I highly recommend writing your research objective first, and socializing it before beginning any study.
Here’s a quick guide:
Once you have your research objective, you can make sure that your research questions, and your recruiting criteria all roll up to it.
If you need a tool to help you analyze research, check out Delve.
Check out more research resources by following @DelveTool on Twitter and Instagram.
