Bored with MQL’s and Adding Value? 5 Ways to Stay a Relevant CMO and Marketer

Edwin Abl
Edwin Abl
Jun 19 · 6 min read

1. Why MQLs are Irrelevant (and How to Make Them Relevant)

2. Marrying Marketing and Sales

Can you show momentum building?

3. Focusing on the Buyer’s Quest

4. Why conversations are more important than ‘adding value’

The CMOs of the Future


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Demand Karma

Demand Karma helps marketers become inspirational leaders and turn demand into revenue faster.

Edwin Abl

Written by

Edwin Abl

Chief Marketing Officer — @EdAbl — Author at www.edwinabl.com. Love reading about leadership, well-being, learning, revenue generation and marketing.

Demand Karma

Demand Karma helps marketers become inspirational leaders and turn demand into revenue faster.