Thinking About Investing In Priv, The Startup Pioneering On-Demand Beauty and Wellness?

Everything you need to know about investing in Priv.

Caleb Naysmith
Democratizing.Finance
4 min readOct 23, 2023

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Want to invest in Priv but need to do your due diligence first? You’ve come to the right place. In this article I’ll break down everything you need to know about the Priv investment opportunity.

Founded in 2014 and turbocharged by a merger with beGlammed in 2019, Priv is revolutionizing the way people access beauty and wellness services. In a world where convenience is king, Priv aims to be the Uber of the beauty and wellness industry. And with 4X revenue growth since 2020, it’s going pretty well. Priv recently launched an equity crowdfunding campaign, which means anyone can invest in Priv and be a part of their rapid expansion.

Here’s what you need to know…

Why Priv Is Attracting Investors

The Priv investment opportunity is exciting potential investors because they’re using technology to create a new business paradigm, similar to what Uber did to the travel industry.

Priv was conceived with the aim to make beauty and wellness services more accessible through an app-enabled experience. It connects top-notch professionals across nine services — including hair, makeup, nails, massage, facials, ear piercing, spray tan, men’s grooming, and fitness — directly with clients. This win-win marketplace not only simplifies the lives of consumers but also empowers professionals with greater independence and career growth.

The Problem Solved

In the ever-evolving post-Covid landscape, where remote and hybrid work models dominate, the demand for in-home services has surged. Priv capitalizes on this trend by eradicating the limitations of traditional salons, such as limited hours and inconvenient locations. It brings professionals directly to consumers, thereby offering unprecedented convenience.

Priv is the #1 provider of on-demand beauty and wellness services in the U.S., despite being in business for less than a decade. From hair, makeup and nails to men’s grooming and massage, Priv can deliver quality professional services straight to your door in over 30 markets across the United States.

How Priv’s Technology Gives Them An Edge

With an app that features a modern tech stack, auto-scaling serverless backend, and zero downtime deployments, Priv has built a platform that is both robust and user-friendly. All professionals are meticulously vetted — complete with live auditions and background checks — ensuring that only the best make the cut.

Priv’s Market and Financial Highlights

With an addressable market size of $289 billion globally and $86 billion in the United States alone, the growth potential for Priv is astronomical. Since 2020, the company has more than quadrupled its revenue and achieved profitability. Currently, they are projecting $6M in annual revenue — a 30% increase over last year’s figures. They also have had corporate partnerships with giants like Meta/Facebook, Tiktok, Disney, Sports Illustrated, Amazon, and Netflix. Notably, with over 100,000 customers and thousands of professionals in the network, the company continues to see substantial traction.

How Priv Can Deliver Shareholder Value

Priv has outlined an aggressive expansion plan that includes penetrating deeper into existing markets, ramping up its secondary services (hair, makeup, and nails being its primary services), and increasing customer engagement through advertising, influencer partnerships, and loyalty programs. They are also targeting the B2B and bridal sectors and are poised to launch an e-commerce platform, significantly expanding their revenue streams.

Is Priv A Good Investment?

Priv is a high-growth startup with a seasoned team and an aggressive plan for expansion. Investors should carefully weigh the pros and cons, as well as their investment goals, before investing in any company. Startups like Priv can be a great diversification option for any portfolio.

Operating on a 3-pronged business model targeting Consumers, B2B, and Bridal sectors, Priv enjoys healthy margins ranging from 37% for individual appointments to a staggering 67% for B2B partnerships. The company sees itself as the “Uber of Beauty” and self-care. The startup provides a comprehensive suite of solutions for everybody looking to up their game and become the best version of themself.

Unlike competitors such as Soothe and Glamsquad, Priv offers a comprehensive range of nine services and has a larger geographical reach, making them the undisputed leader in the space.

Vision and Future Trends

As consumer behavior continues to gravitate toward in-home services, Priv’s model is more relevant than ever. With a vision to provide accessible beauty and wellness services and foster an innovative and inclusive environment, the sky’s the limit for Priv.

How to Invest in Priv

Priv launched an equity crowdfunding campaign, which means anyone can invest in this high-growth startup for a limited time. For those looking to learn more and potentially claim the stake in the company, investors can click here to learn more.

Disclosure: This is a paid advertisement for Priv’s Regulation CF Offering. Please read the offering circular at: invest.gopriv.com. Read the full 17-b disclosure here.

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Caleb Naysmith
Democratizing.Finance

Head of Startup News at Benzinga, Founder of Democratizing.Finance — J.D., Army Officer, and writing about Startups and Equity Crowdfunding!