Does Your Company Speak the Same Data Language?
“A company that ceases to grow will die;” a useful albeit slightly morbid mantra for any business trying to make it out there in the big wide world. How can business avoid such an outcome? One answer is by staying relevant, no mean feat in our rapidly changing environment.
Staying relevant is a question of recognizing what your customers want and having the ability to deliver that requirement as quickly as possible. Easier said than done, however, with the enormous quantities of data being produced day in and day out about said customers from disparate sources; harnessing this data and recognizing how to appease your target customer is becoming increasingly complex.
So the question is, how can large enterprises successfully integrate their vast quantities of data to provide value as quickly as possible? The strategy needs to be agile enough to be able to integrate and gain value from disparate sources, fast enough to provide solutions in real-time and simple enough to be useful for the entire company.