Ep.39 Katrina McCarter on Building Her Business and Brand by Targeting Australia’s Biggest Powerhouse Demographic
If you’re interested in finding out how you can market to the ‘mum demographic’ for your business, then you’re definitely going to get a lot out of this episode of the Dent Podcast. I’m talking with Katrina McCarter — founder of Bubbler and Marketing to Mums, and bestselling author of Marketing to Mums: How to Sell More to Australia’s Most Powerful Consumer.
Katrina has won awards for Best Social Media, Best Customer Service and Best Boss in Business. She’s also been featured on Today Tonight, WAtoday.com.au, The Age, Perth Now, Smart Company and Sydney Morning Herald. In this episode, we get into how Katrina built an online community of 150,000 mums across Australia, the 6.2 million mums in Australia being responsible for spending $132 billion per year, how Katrina improved one client’s direct sales by 655% in a year by using her simple, unique methodology, and the fact that thanks to her public profile, Katrina has built some killer partnerships and been able to advise organisations like Twitter, Google and Mumbrella. So, give the episode a listen, take notes and enjoy.
In this episode we really get into:
- Tips, tricks and hacks into how Katrina funded the production of her book
- How she was able to leverage partnerships to grow her profile while also being able to leverage her clients’ businesses and her clients’ profiles as well
- The huge influence that mums have on the market, and the diversity of their spending
- How Katrina built an online community of 150,000 mums across Australia
- The 6.2 million mums in Australia being responsible for spending $132 billion per year
- Katrina improving one client’s direct sales by 655% in a year by using her simple, unique methodology
- The #1 thing that influences mums in making a purchase
- Steps on how to find who your ideal client is, and strategies to implement in targeting them
- The eight pillars of success — Katrina’s eight-step framework, and how it provides success and creates tangibility for clients and their services
- How Katrina used partnerships to add 7,000 email sign-ups to her database over a three-week period
- Choosing potential partners for your business