People buy meanings they love — not better products
Meanings shape, disrupt and guide our perceptions of brands and products. To project meanings as they are intended to be received, you need design.
Meanings are like finely tuned signals when created with a clear intent. When left to chance, they’re just confusing interference. Form, material, color, function, context, and technology are all key components in design of meanings — ultimately shaping the experiences of your brand or product.
Originally published at Henrik Jensfelt.