Tectonic shifts in the Direct-To-Consumer Landscape are surfacing

Matt Kritzer
Feb 23 · 10 min read
Photo by mahdis mousavi on Unsplash

Unrelenting competitive pressure from above and below

Consumer attention is aggregated among a few massive media players

The lack of authority in brand content

The dead cat bounce in physical retail


A shift from acquiring customers to acquiring attention

The rise of influencers-in-residence

Lifestyle ecosystems built by like-minded brands

I predict we’ll see a lot of innovation in these lifestyle ecosystems very shortly. Sharing, open borders and collaborations are the future for the vast majority of brands.


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Ideas for the 21st Century Hustler. www.designandtech.co

Matt Kritzer

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Blogger at Grrowth.com . First non-founding employee at Tommy John. U of I Engineering alum. Skier. Dreamer.

Design and Tech.Co

Ideas for the 21st Century Hustler. www.designandtech.co