TV’s brand illusion

It’s no longer about the network. And it probably never was.

Stewart Schley
Mar 6, 2019 · 9 min read

Gad: It was bound to happen. As the telecom goliath AT&T muscles its way into the television business, and as executive leadership changes as it does when new owners take over, somebody was certain to restate the “brand” bromide. This week it was the incoming AT&T/WarnerMedia programming head Robert Greenblatt, a respected and…