Crafting Customer Experience in Figma.

Welcome to the Figma series brought to you by Design at Scale™ — Academy (↘︎Link). Our previous articles have focused on the product(↘︎Link) and service design(↘︎Link) verticals in product design development(↘︎Link). The underlying factors for both are user research and customer experience(↘︎Link). This article will explore how customer experience professionals use Figma to their advantage and help other team members craft their propositions.

Understandably, this article requires a little bit more space and perhaps deserves its own separate section. Experience Design(↘︎Link) is about helping our colleagues from Product, UI designers, and Engineering(↘︎Link) to collect, synthesise and process all information into logical clusters so that they can deliver the value proposition across defined verticals.

The Experience Design is not different from the others. However, we tend to focus on far greater analysis and further investigation of navigation and mental models that are closely tied up with Content Modeling(↘︎Link).

Gap Analysis

The majority of the gap analysis(↘︎Link) is called “research” explored in the previous article…