DaS™ — Business Section
Welcome to the second article of the 3x3 series — Confluence for Designers looking at the communication structure for medium and large organisations to achieve transparency, which leads to frictionless and smooth design delivery.
I often hear from businesses colleagues,
“Why would we need to share all our updates with our team over a confluence?“
The reason is quite simple — in a constantly changing environment, transparency plays a vital role in building trust. If you do not trust your team to deal with all the necessary information about the business, how could you trust them to build the right product for your target audience?
“In other words, there is a close relationship between those who invest the time, energy and thoughts into a #business2design relationship — so should you.”
You do not have to go too far. Harvard Business Review is full of compelling articles about businesses succeeding thanks to the design, though very few mention the many designs that succeed thanks to the transparency of the business unit. But what does it mean in practice, and what does it look like?
