DaS™ — Hello Section

Figure 01: Hello Section Hero

Welcome to the second article of the 3x3 series — Confluence for Designers, where we’ll be looking at the communication structure for medium and large organisations to achieve the transparency that leads to frictionless and smooth product design delivery.

Colleagues often ask me:

“Why would we repeat the brand or product name in the structure?“

The reason is quite simple.
While your proposition might be created in isolation to start with, it will soon grow alongside other parts of the business. Once your product or service has a specific name or can be introduced across the company without ambiguity. A unique name or an abbreviation means it will be widely recognised and fundamentally easy to locate in the future.

Figure 02: Informing your team is not an obligation, but a gift.

Hello section does

The primary purpose of this section is to inform your colleagues about necessary updates related to the essential operation of the team or business. Any product team of any size will usually be part of a department or function. Therefore, a chain of responsibilities and feeling practical information in your hub is not just wise but…