Design at Scale™ Mindset.

Jiri Mocicka
designatscaletm
Published in
3 min readMay 17, 2022

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Figure01: New mindset ON
Figure01: New mindset ON

Welcome to Design at Scale — this article will focus on the mindset and how implementing such a mindset can make a difference in Product Design Delivery. To understand the mindset definition, let’s borrow the description from the encyclopaedia:

In “the decision theory” and general systems theory, a mindset is a set of assumptions, methods, or notions held by one or more people or groups of people.[01]

On the other hand, a design mindset utilises the assumption around the concept that reflects the holistic answer to a specific problem under common understanding and well-communicated outputs (reflecting monetary/business purpose) to achieve desired outcomes.

These mindsets builts around professions. Historically, companies created teams and later departments. Departments that hold the functions are inevitably risk reversed [02]. Protecting knowledge is the mindset where only the department has the expertise and can execute it. The design department is responsible for all design in the company. The accounting department is responsible for the salaries.

“New eras require a new mindset,
the mindset of scale.“
– Jiri Mocicka, London, 2015

A challenge mindset creates a well-diverse product team where several disciplines collaborate on one specific outcome. Insight teams protect what they find. Researchers test what they think is essential for the imaginary user. Designers design what they believe is right, and developers build what they can and could work on in the next 3–6 months. Otherwise, no one from the above gets paid in the end — fun aside.

Figure 02: Evolving Knowledgebase
Figure 02: Evolving Knowledgebase

Is there a different way?

Of course, there is always a better way. Whether you are using methods like opportunity management[03], Stage and Gate[04] or Phase gate[05], the most significant impact on the team and the delivery is transparency. Deciding to create a “knowledgebase” would be the most thoughtful way to capture, manage and distribute the…

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