Design at Scale ™— Principles.

Jiri Mocicka
designatscaletm
Published in
6 min readAug 8, 2022

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Figure01: Principles

Welcome to the Das™ Method articles — today, we’ll be looking at the Principles behind the Design and Scale. Most articles describe how to write great principles — be specific, direct, and focus on the action. The Design at Scale Principles is a little loose compared to other product or service-based principles. [001↗]

Why is that?

First and foremost, the Design at Scale is a method, not a product.
And second, it comes with the great responsibility to serve well-diverse teams across multiple industries. [002↗] That’s why it comes with three comprehensive pillars that are easily interchangeable and adaptable to any situation in the design field. We believe that having three pillars (mindsets) with three specific (objectives) makes it easy to use — that is why we sometimes refer to it as 3x3:

1.0 Experience (user-centred)
1.1 Simplicity
1.2 Communication
1.3 Adaptability
2.0 Growth (product-team centred)
2.1 Trust
2.2 Self-organising
2.3 Design and technical excellence
3.0 Contribution (integration & scale centred)
3.1 Continuous Contribution
3.2 Working prototypes
3.3 Sustainable development

1.0 Experience

Figure02: Experience Principle — “Considering human interactions and its early adoption throughout continuous self-organised delivery of well-integrated product team is the funding stone of every successful product or service.”
Figure02: Experience Principle

“Considering human interactions and its early adoption throughout continuous self-organised delivery of well-integrated product team is the funding stone of every successful product or service.”

All product teams focus on MTP — Massive Transformative Purpose [003↗] that drives the basis of the constant value to the user. Continuous interaction and improvements are priorities of the product’s success.

1.1 Simplicity

Figure03: Simplicity Principle

“Our consistent design language is defined by the confluence of all insights, interfaces

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