Design at Scale ™— Principles.

Figure01: Principles

Welcome to the Das™ Method articles — today, we’ll be looking at the Principles behind the Design and Scale. Most articles describe how to write great principles — be specific, direct, and focus on the action. The Design at Scale Principles is a little loose compared to other product or service-based principles. [001↗]

Why is that?

First and foremost, the Design at Scale is a method, not a product.
And second, it comes with the great responsibility to serve well-diverse teams across multiple industries. [002↗] That’s why it comes with three comprehensive pillars that are easily interchangeable and adaptable to any situation in the design field. We believe that having three pillars (mindsets) with three specific (objectives) makes it easy to use — that is why we sometimes refer to it as 3x3:

1.0 Experience (user-centred)
  1.1 Simplicity
  1.2 Communication
  1.3 Adaptability
2.0 Growth (product-team centred)
  2.1 Trust
  2.2 Self-organising
  2.3 Design and technical excellence
3.0 Contribution (integration & scale centred)
  3.1 Continuous Contribution
  3.2 Working prototypes
  3.3 Sustainable development

1.0 Experience