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Design Communication
Welcome to the fourth article of this series that focuses on designers in the team of one. After touching on Ambitions, Beliefs and Design Philosophy, we are entering the more practical part of the first series — communication.
We have exercised the theoretical part of the design work in previous articles. Your message now is probably “I’m an amazing designer”, and you have taken several courses through which you have 2–3 case studies that reflect the standard of a specific education framework (Google UX course, Coursea, etc.). The one everyone took over the last four years will give us 780k portfolios that look the same. That, in summary, creates an over-saturated CX industry you are looking for a job completing with designers with 5–10 actual projects, if not authentic, products in the market.
These facts limit your chances of success.
What’s Your Message
The first thing to differentiate as a (new) designer is to have a unique message. What I mean by that is something other than a visual message or branding. I mean consistent messages across variety of channels where you promote your work or skills.
Your web, Instagram, LinkedIn, Twitter and god…