Eye on the Release

Welcome back to our Design at Scale — Academy series, focusing on the design practice in a team of ten. After becoming a “Thought Leader” and adjusting your “Daily Routines”, you understand what “Design Management” is and the fact every designer has a responsibility: delivering impactful design for the upcoming release.

However, solely focusing on output without alignment can often lead to overwork and creating “artefacts” without real impact on the customer. Today’s article, therefore, aims to explore this specific challenge and look at how to address and overcome it.

Perfectionist

Many designers are self-proclaimed perfectionists. This dedication to craft is often routed in the psychological endeavours of their early childhood. There is plenty of literature describing this phenomenon. It might be admirable at first, but it often leads to creating an unnecessary workload for the current release. Remember, design isn’t exclusively about aesthetics; it’s about functionality and user experience. It’s a constant balancing act between “how it works”, “how it behaves”, and “how it looks.” Let’s delve deeper into real-world scenarios that often jeopardise the release and prevent teams from…