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Let’s write a better story together.

Design at Scale is a publication that helps designers to scale up their design ambitions, propositions and future. We have identified four core pillars that have an exponential impact on the career of an individual (1) the resilience of the team (10) and the gravity and quality of departments (100+) in the era of constant change. These pillars are:

Before you begin to write and submit your story, these are 9 points to keep the publication determined to the cause:

1. Title

The title has to be a sentence case (Your excellent title, not your awesOmE titlE). The display title and revised title are the same. The description of your story will be used on social media; please make sure it provokes the question, “How have you done something” or describe the series “Naming convention — nomenclature”.

2. Images

You are a designer. Your article must have at least one good-quality image that will be used as the cover image. In case you are not a designer, we’ll be happy to provide a Figma library if you do not have the hero image. No text on images (unless you have an illustration that represents the idea). Supporting images like wireframes, designs, charts, maps, and graphs have to be 2500x1440px.

If you use our resources, full accreditation of the author and the licence under which they share their resources.

3. Accessibility.

All our images have an Alt Text. Please use Medium’s formatting tools for the title, subtitle, and headings. Our audience will be enormously grateful if you are so kind as to use bold, italic, or ALL-CAPS for headings.

4. Structure

We kindly encourage you to use the STAR framework.

Situation: Describe the situation you were in or the task you needed to accomplish.

Task: What goal were you working toward?

Action: Describe the actions you took to address the situation with an appropriate amount of detail and keep the focus on YOU.

Result: Describe the outcome of your actions, and don’t be shy about taking credit for your behaviour.

These will ensure that the entire publication will be easily accessible, but more importantly, it will become a knowledge base that we all can easily and quickly can navigate through.

5. ProofReading

Before submitting it take the time to proofread or at least run your article by Grammarly or Google Docs to address spelling and grammar errors. We recommend not using emojis and animated gifs as we build a knowledge base for professional product designers, not kitty cats, in kindergarten.

If you, for whatever reason, need to “mention your kids’ show” from the other side of the world that no one has heard of, please be kind to add the link so that the rest of the world can learn about your influence and where do you get inspiration from.

6. What is enough

Are you covering a more important topic? We know it; sometimes, setting up the scene and context and laying down the fact in 500 words is not enough. We encourage you to contact us so we can address this topic together and offer you the plan for how we can address this topic together — there is always a better way than Part 1, and Part 2 articles.

7. References

We aim to build a knowledge base reflecting the change phenomenon in scaling up design. The references are a vital part of it. If you state fact X you might have proof or reference for it.


We welcome sources from Medium, HBR, Forbes, Inc, FastCompany, McKinsey, Ideo, Frog, Forester, Research Gate and many other legitimate academic resources.


Great content sells itself — don’t ask for claps or comments. As a part of our policy, we do not promote businesses. Please remove any promotional link, content, or banner which goes against Medium guidelines.

(How about if I mention tools like Slack, Atlassian, and Microsoft in the context of my method or approach? If you write about the communication and compare these channels and your POV — point of view is about addressing specific communication at scale, then the objective is the “the topic”, not the tool.)

8. Sharing

Your writing is here to inspire the world and show that there is a better way. Use that privilege to create a better world. (The stories or shared links that violate this simple belief will be removed without warning).

9. Submit the story to DaS™

Not yet an author yet:

Please email a link to your article to

If you are an author, please submit the story to “Add to Publication > Design at Scale”. The following steps are on us:

If there is an issue with any of the four steps above, we’ll be in touch and ask you to clarify, fix or amend the appropriate parts of the story. Medium will notify you when it’s live. Please allow 48 hours for the review and publishing of the story.


If you feel like we haven’t covered the specific you are seeking, feel free to reach out on Twitter @designatscaletm.

We are looking forward to publishing your article.



DaS™ embraces complexity and multifaceted challenges by building flexible and well-connected teams that deliver cultural and operational impact in the time of constant change.

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