Marketing at Scale with Figma

Welcome to the Figma series brought to you by Design at Scale™ — Academy(↘︎Link). Today, we’ll dive into Marketing(↘︎Link). As the majority of our work is to sell or promote someone’s product or service, marketing is one of the things that Figma can do very well.

Why Figma

“Remember the time” — While Michael Jackson sang his song in 1991, the majority of designers crafted their marketing proposition in Adobe Illustrator(↘︎Link) and Photoshop(↘︎Link). We rendered models of bottles and boxes and constructed shadows and filers so that we achieved a realistic image of the desired product. Fast forward three decades, and we generate the same image in a single prompt online in Runway(↘︎Link) or any other AI tool.

As the image generator undergoes its evolution, we, too, moved from 600+ Photoshop screens to responsive integrated layouts in Figma. There are plenty of other databases and tools like Canva(↘︎Link), Braze(↘︎Link), Jasper(↘︎Link), Later(↘︎Link), Buffer(↘︎Link) and many others. Offering less visually savvy audiences the ability to create banners, ads, or video pieces for their Cornershop.